CXPLAY on Nostr: 👀 ...

quoting
nevent1q…eywl

Over the past three years we have heavily used instagram for social media marketing. We never paid a single penny to promote or boost a post. Over the years the performance of our content just stagnated. We also felt a bit held hostage to it as if we have to have a presence there or we “don’t exist.”

As a local business that prefers not to sell online, those classic social platforms don’t serve us very well. It doesn’t matter if some lady in another part of the world likes my post, she can’t come spend money in my shop.

On average we would get about a thousand views on a story and maybe a couple thousand views on a reel. But when we have staff ask our daily shoppers how they heard about us or what brought them in 80% is word of mouth.

Most customers don’t even see the content. So while initially it helped get the word out and create a brand image at this time it all feels like a waste of time and money. We paid a full time content creator to basically upload content that very few people see. Not any longer.

Google sadly seems like the biggest impact and we will continue to add updates every few weeks to our maps profiles but as far as social media goes… from now on we are going to double down on nostr.

Since nearly no one sees us on instagram we might as well have no one see us on nostr and at least be able to be proud of what we support and what we don’t.

Marketing local businesses is a challenge but word of mouth, excellent service and beautiful shops seems to continue to outperform any digital efforts.

We love our community, have created a brand that is near and dear to our customers and it is time to refocus our efforts in real life.